As many of you know each winter I select an athletic challenge to support a worthy cause. This year I selected the St. Anthony's Triathlon in St. Petersburg Florida on April 27th. I have been training very hard for this event since November and can't wait to cross the finish line! Over the past few months many of you have donated and I wanted to THANK YOU for that. Every donation means so much to me and goes directly to help support the Leukemia and Lymphoma Society and anyone suffering from blood cancers.
Fundraising can be tough especially when you have to raise over $3,000! So this year I took a different approach and started marketing my fundraisers to my customers and tying a little publicity into my business at the same time. So far, the exposure opportunities have been great! I was published in the local paper (see Pic above) when I held a fundraisier in my storefront window. It was called Spin for a Cause, and I rode on my bike for 4 hours straight while collecting donations and the attention of anyone on the street walking by. The amazing thing about this event was that customers would come up and tell me about a friend or family member that they lost to the disease. I even had a few of my regular customers come up and share this with me, I would have never known they had a family member suffering. I had no problem pushing through the pain after I heard some of those amazing stories. I also had an interview today with another local paper that plans to do a story on my efforts so I will be sure to post that when it runs within the next week!
Interested in donating? There's still time to visit my site and make a donation for this great cause: http://www.active.com/donate/tntmi/teamperlman
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